Aboud Hemed, CEO and founder of Late Bloomer brand,

created the brand with the idea that each individual serves their own divine purpose throughout their life journey. The Silver Spring, MD native created the brand during the peak of the pandemic and the brand served as a way of spreading positive affirmations on t-shirts and hoodies. "The Later, The Greater" resonates with the idea that in due time ones life journey will have moments that were greater than the past.​ 

Each individuals purpose towards greatness is on their own divine time.

In a vast culture of early success a late bloomer has an opportunity to rise as the undefined.